What is MLB?
Major League Baseball (MLB) is an American professional baseball organization and the oldest of the major professional sports leagues in the United States and Canada. A total of 30 teams play in Major League Baseball: 15 teams in the National League (NL) and 15 in the American League (AL).
Live stream needs & objectives
Every year, Major League Baseball organizes the World Series, contested between the champion teams of the American League and the National League. For the 2020 World Series, MLB engaged with one of its sponsors to activate a program to promote youth baseball. MLB needed a professional solution to capture live reactions of youth baseball players to be displayed virtually within the broadcast. It was a unique experience for the participating children and an innovative integration for the sponsor.
- Retrieve participant camera live stream remotely in 1 click
- Mix and manage different camera sources to add them in a unique Fan Wall view
- Integrate the Fan Wall in a GFX box and integrate with the broadcast production (FOX)
- Ensure a professional production (high quality, secure video stream...)
- Monetize the Fan Wall highlighting a special sponsor